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Meet Your Personal Concierge


What is Day 2 Day Personal Concierge?

It is a service for busy people who don’t have the time or the inclination to complete the tasks on their “to-do” list. It’s been described as the aunty; the fairy godmother; the godsend; for women, the wife they always thought they needed; for the men, the wife without the … – well, you get the picture. Above all it is the helping hand when you need it the most.

Why did you start this business?

I’m probably no different to any other business owner, I wanted to work for myself on my terms. I looked at my strengths, personality, organisational and practical skills and realised that these attributes were not being fully utilised in any of my previous employment – I wanted to share them with the people of Melbourne. I actually get a buzz out of helping people.

What benefit do we get from your services?

You may not have the time to get through your tasks, I do. This in turn relieves some of the stress of trying to balance health, work, home, family and friends. You will find you have more leisure time and as Logan P Smith says “If you are losing your leisure time, look out, you may be losing your soul”. It is also comforting to know that you have someone reliable and discreet to call on when you are feeling a little under-the-pump – someone who will not judge you but simply help you.

How did you come up with this idea?

I first thought of starting up a similar business about twelve years ago – a busy person’s personal “personal assistant” – not a great name but an apt description of what I wanted to do. Well, due to having sporty teenagers, elderly parents and a spouse who worked away from home during the week, I shelved that idea for quite some time. Then two years ago I decided it was time for action, so I turned to Mr Google to discover that the correct name for this service is ‘personal concierge’ or ‘lifestyle manager’. So began the journey and the rest, as they say, is history…

Who do you cater for?

The majority of my clients are busy women who sometimes struggle with the juggling act of work, business, children, spouse, elderly parents. I’m pleased to say that there has been an increase in the number of men asking for assistance lately. I know that some people have trouble asking for help, but in these busy times why ‘sweat the small stuff’ if you don’t have to. There is help on hand and if it still doesn’t sit well with you – nobody else need know you are asking for it, mum’s the word!
(Most of my clients reside in the eastern, outer eastern and south eastern suburbs of Melbourne.)

Do you think that having your own personal concierge is only for the rich?

Many of my clients are small business owners. Are they wealthy? No, Are they smart? Yes. They realise they simply can’t always do everything. Because most of them are sole traders, they know that if they experience stress related health issues, there will be no one to take over the running of the business.

Mind you, one small business owner said recently “I do love telling others that I have a personal concierge – sounds like I have hit the big time!”